By now we will all be familiar with QR codes and their rapid increase in popularity which has mirrored the meteoric growth smartphone ownership in Europe and the USA.  These mini ‘barcodes’ which originated in Japan allow smartphone users to go instantly to any website or webpage simply by ‘scanning’ the code with their phone’s camera.  The most common uses of QR codes are as a replacement for web addresses in print ads or on business cards.

 

But there has to be more to this technology right?  How can you tailor these codes so yours stands out from the monochrome crowd?  And how can you go one step further so that your QR codes are an eye-catcing branding tool as well as a technical shortcut?  The BBC first included their logo in a QR Code in 2008, and recently Louis Vuitton hired artist Takashi Murakami to create the colourful branded QR code pictured above.  Suggestions on how to create your own QR code incorporating a simple logo can be found here.

On a strategic level, Nomadic Display have laid out some ways in which QR codes can help you use combine mobile marketing in your next event marketing drive by:

• incorporating QR codes in your tradeshow graphics
• saving on literature print costs
• achieving greener event status
• generating buzz around your event or booth
• integrating your social media channels
• capturing leads & getting them online

The article is well worth a read and can be found in full on the Nomadic Display Blog…

Novelty Red Carpet Cut Out Stand – Dublin Airport Shopping

INMO Conference Stage Backdrop

Irish Rail Display With Touchscreen & Telephone

Nokia Shopfront Signage

Oracle Portable Flatscreen TV Stand

Schneider Electric Exhibition Display

PIBA Angled Endcap Stage Backdrop

Teagasc Glasslook Reception Sign

 

Teagasc Hanging Sign

Teagasc Outdoor Sign

For details on any of these items email info@appliedsigns.ie.