The rise of social media has changed the landscape of marketing, and event marketing is no different. Facebook’s invitiation facility and the event listing section on Linkedin, along with Twitter’s meatoric rise in popularity in the last few months mean that you would be crazy not to use these varied media to publicise your event to a huge audience, for FREE. What’s more, the instant-ness of applications such as Twitter for i-phone means that attendees are marketing and publicising events for you, in real-time! UK based events website TSNN.co.uk are running a free webinar this month to guide you through the process of harnessing social media to market your event. And InfluentialMarketingBlog have a great post on how you or or your guest can utilise Twitter during an event to connect with those not in attendance or gain instant, online PR for your event. Check out Scott Monty’s blog for an insight into the variety of markets which can be reached through these channels, from Generation Y-ers to ‘Mommy bloggers’!

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Applied Signs & Display are now officially ensconced in Twitter – believe what people are saying, it is addictive. I think the reason it has caught on so well for business use is that it’s fun. It’s a fun, instant, dynamic way to get your brand out there and connect with people you might never have had any contact with otherwise. Which can only be good for business! Apart from the many business contacts, friends, customers and IBW and IIA members I have connected with, I am also now following John Mayer, Stephen Fry, MC Hammer, and have even received a private message from Yoko Ono. Seriously, that made my year!

As of today we have 204 followers and we were ranked 355 in a recent survey of Irish Twitterers by Irish Blogs. Give twittering a go. And be sure to follow us at http://twitter.com/appliedsigns

Some Useful Sites For Twitterers

Top 100 and Top 1000 Irish Twitterers

NearbyTweets: Find Twitterers Near You or By Location & Keyword – great for business searches

Aggregator of Irish Tweets – follow http://twitter.com/irishblogs to be included in the stream.

Twitterholic.com: Find the most prolific Twitterers (lots of big names in here)

WhoShouldIFollow.com: Find Twitterers similar to those you already follow

StrawpollNow.com: Create Simple Polls on Twitter

RememberTheMilk.com: Use Twitter as a to-do list and reminder service

GroupTweet.com: Tweet in Private to a select group of friends or colleagues

Twuffer.com: Schedule Tweets in advance

Twittad.com: Advertise on a particular Twitterer’s profile or monetize your own page

Twalala.com: ‘Mute’ or filter certain twitter updates to streamline your twitterstream

TwerpScan.com: Scan for Twitter Spammers

UseQwitter.com: Get notified when someone un-follows you

Twellow.com: Search the Twitter Golden Pages

EasyTweets.com: Brand and Trend tracking on Twitter

Tweetwheel.com: See your followers and their followers graphed in a ‘wheel’

Twitterless.com: Graph your followers over time and track un-follows

Twitter Mosaic Create a visual mosaic of your followers to display on blogs etc.

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