Applied Signs & Display Blog » Exhibiting

Creative QR Codes For Event Marketing

admin — Tue, 21 Jun 2011 20:11:46 +0000

By now we will all be familiar with QR codes and their rapid increase in popularity which has mirrored the meteoric growth smartphone ownership in Europe and the USA. These mini ‘barcodes’ which originated in Japan allow smartphone users to go instantly to any website or webpage simply by ‘scanning’ the code with their phone’s camera. The most common uses of QR codes are as a replacement for web addresses in print ads or on business cards.

But there has to be more to this technology right? How can you tailor these codes so yours stands out from the monochrome crowd? And how can you go one step further so that your QR codes are an eye-catcing branding tool as well as a technical shortcut? The BBC first included their logo in a QR Code in 2008, and recently Louis Vuitton hired artist Takashi Murakami to create the colourful branded QR code pictured above. Suggestions on how to create your own QR code incorporating a simple logo can be found here.

On a strategic level, Nomadic Display have laid out some ways in which QR codes can help you use combine mobile marketing in your next event marketing drive by:

incorporating QR codes in your tradeshow graphics
saving on literature print costs
achieving greener event status
generating buzz around your event or booth
integrating your social media channels
capturing leads & getting them online

The article is well worth a read and can be found in full on the Nomadic Display Blog…

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Exhibition Display Stand for Kingspan Century

Tara — Thu, 10 Jun 2010 15:34:08 +0000

This custom built display stand was produced for Kinspan Century for their participation at the Self-Build exhibition in Galway. This stand is complete with flatscreen TVs mounted on designline display stands, as well as a lockable centre tower with solid modular panels. It’s also great value for money because the stand is re-usable and re-configurable too!

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Pharmaceutical Exhibitions & Conferences 2010

admin — Mon, 01 Mar 2010 10:34:40 +0000

With BioMedica back at the RDS this April and several other important Medical and Pharmaceutical events taking place up and down the country, the pharma industry will be kept busy in 2010.

Pharmaceutical & Healthcare Exhibitions & Conferences:

(let me know if I you would like your event listed above)

The following are some nice ideas for Pharma/Health/Medical exhibitions stands and displays. More can be found at our design and rental library, where you can browse displays by size, shape and hire or purchase price.

Novartis Exhibition Display Stand

Ebixa Exhibition Stand

Custom Build Exhibition Stand

Biomedica Exhibition Stand Display

Exhibition Stand - Fannin Display Stand

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Flashback Banner Stands – Temple St., IDA, IIA, Avon, 3…

admin — Wed, 12 Aug 2009 10:28:52 +0000

Just came across a stash of photos of finished jobs that my colleagues had taken through the years – none of these photos have been featured on our website or blog, so I couldn’t resist posting them up here as a little mini retrospective of some of the nicest jobs we have done… First, the banner stands (or pull up signs, banner signs, roller banners…they have been called many things through the years!)…

3 Business Pull Up Banner Sign

Avon Breast Cancer Roller Banner Stand

IDA Generate Portable Banner Stand

IIA Congress Pull Up Banner

Temple Street Roller Banner Stand

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Nomadic Display Scoop Sustainable Design Award

admin — Thu, 30 Jul 2009 16:00:33 +0000

Nomadic Display have picked up a prestigious Green/Sustainable Design Award in the American Corporate Identity Awards. The win was especially precious for Nomadic Display, as they beat entries from wide range of media traditionally thought to be more environmentally friendly than exhibiting, including advertising and collateral.

Made from renewable/recyclable bamboo, 100% post-consumer waste/100% recyclable laminates, 100% post-consumer waste/100% recyclable carpet, and 100% recyclable celtic cloth/water based ink graphics, this display is a result of Nomadic’s long-standing efforts to create the ‘green’-est display stands possible: Even standard Nomadic Display portable stands adhere to sound standards:

- All Aluminum pop up frames and components are fabricated with 80% post-consumer recycled content

- Velcro®-compatible fabrics contain polyester made from 100% certified, post-consumer recycled plastic bottles.

- Reduced its company-wide consumption of paper for communications, transactions, management, and record-keeping systems by half in the past year.

- Promotional materials are printed on 100% recycled, elemental chlorine-free paper products certified by the international Forest Stewardship Council (FSC).

The winning exhibit, named ‘Dream Green’, also won Best Trade Show Display in the American Corporate Identity Awards.

Dream Green, Award winning portable exhibition display stand by Nomadic Display

Source: Exhibitor News Network

Further Details of Nomadic Display’s Environmental Policy

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Social Media to Market Your Event

admin — Tue, 02 Jun 2009 10:42:00 +0000

The rise of social media has changed the landscape of marketing, and event marketing is no different. Facebook’s invitiation facility and the event listing section on Linkedin, along with Twitter’s meatoric rise in popularity in the last few months mean that you would be crazy not to use these varied media to publicise your event to a huge audience, for FREE. What’s more, the instant-ness of applications such as Twitter for i-phone means that attendees are marketing and publicising events for you, in real-time! UK based events website TSNN.co.uk are running a free webinar this month to guide you through the process of harnessing social media to market your event. And InfluentialMarketingBlog have a great post on how you or or your guest can utilise Twitter during an event to connect with those not in attendance or gain instant, online PR for your event. Check out Scott Monty’s blog for an insight into the variety of markets which can be reached through these channels, from Generation Y-ers to ‘Mommy bloggers’!

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Applied Signs & Display find Work Life Balance at the European Parliament

admin — Tue, 23 Dec 2008 09:30:00 +0000

Earlier this month the European Foundation for the Improvement of Living and Working Conditions held their ‘Living and Working in Europe Event‘ at the European Parliament. Applied Signs & Display’s involvement was to produce and set up various portable displays at the parliament buildings in Brussels.

Topics covered at the event included migration, flexicurity, active aging and working time.

This was an impressive job which used the space and light of the building well, and by all accounts it was fun to set up too (especially for the alpinists who hung the hanging signs!).

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Our Newsletter Archive

admin — Thu, 04 Dec 2008 10:25:00 +0000

12 months after our first e-newletter was published, you can access an archive of our newsletters below…

December ’07
January ’08
April ’08
June ’08
October ’08
December ’08

And you can join our mailing list here…

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12 Pain-Free Ways To Cut Exhibiting Costs…

admin — Fri, 28 Nov 2008 10:17:00 +0000

… without sacrificing your success at the event.

1) Take a smaller space at the exhibition and maximise your impact with extra lighting, which has been shown to increase awareness of your display by 30 to 50 percent. Lighting can be hired from just €50 per event.

2) Another way to maximise your presence even in a small display space is to use some movement. Exhibitor Online claims that people are naturally drawn to moving objects such as product demonstrations, gobos and spinning signs.

3) Save shipping costs by choosing the lightest possible stand material – Aluminium weighs just 25% what timber or laminate weighs.

4) For a multi-panel stand, include one complimentary-colour panel at the design stage which can be replaced in future without worrying about colour-matching with the rest of the panels. You may not plan to change a panel now but a many exhibitors will have new product or event to promote over the years, and will save by replacing just one panel rather than reprinting the entire set.

5) If you want to impress your competitors and potential clients with a new stand at each event, hiring will greatly reduce your costs. You can have an L-shaped stand at one event, an S-shaped stand at the next, a plasma display at another, and if you and your designers are clever you might not need to purchase new graphics each time. This will also rule out any storage problems or costs.

6) Remember that theft can be a problem at trade shows and protect your valuables accordingly. Investing in some lockable equipment and security cables for larger items with save money in the long run. Keeping expensive products and samples on display inside your space will keep them secure and entice clients to enter your booth.

7) Look after your display equipment. Avoid dropping any hardware as this can loosen screws and springs, and cause chips or cracks which age the stand. Graphic elements are the most vulnerable part of your display so follow guidelines for maintaining graphic panels to keep them looking fresh and professional. You will get years and years of use from your display with proper care.

If you use a set up service, plan ahead to allow the fitters plenty of time to set up, at a time that suits them. If access is only available after hours, or you organise this service at the last minute, you may have to pay overtime fees increasing your overall cost. The same applies to graphic design & production charges.

9) Buy a display system or stand with a decent warranty, and one that can be mended in your home country to save time and shipping costs.

10) Buy a stand that is made of connecting parts or components - you can learn to set these up yourself, saving on set up fees, and each can be replaced separately if needs be, saving you a fortune compared to replacing an entire single-piece display.

11) If you are looking for a bigger or newer display, use your existing elements as a base. With a skillful exhibit company, you can reuse, revamp, upgrade or disguise your existing equipment in a whole new display, at a fraction of the cost of starting from scratch. (Especially true if you have invested in quality items to begin with).

12) Re-use what you have in terms of graphics also. When getting new design work done, check your existing files and artwork for high resolution images, logos and backgrounds that can be reused, tweaked and incorporated into your new design. In the hands of an experienced designer, these can be transformed into something totally new, and providing these elements will save you on stock photography and redrawing fees. If you are unsure about what can be used, send everything you have to your designer to sort through.

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Free Tradeshow Toolkit – Prepare and Assess

admin — Fri, 14 Nov 2008 09:40:00 +0000

Two of the areas integral to exhibiting are often over looked – the ‘before’ and the ‘after’. Companies are often quite gung-ho about exhibiting, and when they are at the show, they often do a very good job and fulfill their targets regarding prospects, leads, sales etc. However, there may be a lack of planning – sometimes the decision to exhibit is taken at a late stage, so time for planning was sacrificed. Sometimes there isn’t sufficient time to order the display stand you want, so you sacrifice the look or your space. Sometimes we are just so eager to get going and meet the right people that we don’t set out clear, quantifiable goals and targets. And oftentimes we are so shattered and relieved when the show is over, or busy fielding sales enquiries and gearing up for the next one, the last thing we are about to do is analyse in depth our experience at that tradeshow.

The Center for Exhibition Industry Research realises this, and they have a provided a free, onlinhe resource to help exhibtors with both planning and analysis before and after shows. Their website provides what they call the ‘ROI Toolkit’. The name is important – this tool is going to help you ascertain the Return On Investment you get from exhibiting, and this the crux of your experience at the show. Was it worth the time and money invested? What worked and what didn’t? What will we do differently next time? How will we go about implementing these changes? Essential questions to ask. Check out the ROI Toolkit to explore this tool.

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