This custom built display stand was produced for Kinspan Century for their participation at the Self-Build exhibition in Galway. This stand is complete with flatscreen TVs mounted on designline display stands, as well as a lockable centre tower with solid modular panels. It’s also great value for money because the stand is re-usable and re-configurable too!
With BioMedica back at the RDS this April and several other important Medical and Pharmaceutical events taking place up and down the country, the pharma industry will be kept busy in 2010.
Pharmaceutical & Healthcare Exhibitions & Conferences:
(let me know if I you would like your event listed above)
The following are some nice ideas for Pharma/Health/Medical exhibitions stands and displays. More can be found at our design and rental library, where you can browse displays by size, shape and hire or purchase price.
Novartis Exhibition Display Stand
Ebixa Exhibition Stand
Custom Build Exhibition Stand
Biomedica Exhibition Stand Display
Exhibition Stand - Fannin Display Stand
Just came across a stash of photos of finished jobs that my colleagues had taken through the years – none of these photos have been featured on our website or blog, so I couldn’t resist posting them up here as a little mini retrospective of some of the nicest jobs we have done… First, the banner stands (or pull up signs, banner signs, roller banners…they have been called many things through the years!)…
3 Business Pull Up Banner Sign
Avon Breast Cancer Roller Banner Stand
IDA Generate Portable Banner Stand
IIA Congress Pull Up Banner
Temple Street Roller Banner Stand
Nomadic Display have picked up a prestigious Green/Sustainable Design Award in the American Corporate Identity Awards. The win was especially precious for Nomadic Display, as they beat entries from wide range of media traditionally thought to be more environmentally friendly than exhibiting, including advertising and collateral.
Made from renewable/recyclable bamboo, 100% post-consumer waste/100% recyclable laminates, 100% post-consumer waste/100% recyclable carpet, and 100% recyclable celtic cloth/water based ink graphics, this display is a result of Nomadic’s long-standing efforts to create the ‘green’-est display stands possible: Even standard Nomadic Display portable stands adhere to sound standards:
- All Aluminum pop up frames and components are fabricated with 80% post-consumer recycled content
- Velcro®-compatible fabrics contain polyester made from 100% certified, post-consumer recycled plastic bottles.
- Reduced its company-wide consumption of paper for communications, transactions, management, and record-keeping systems by half in the past year.
- Promotional materials are printed on 100% recycled, elemental chlorine-free paper products certified by the international Forest Stewardship Council (FSC).
The winning exhibit, named ‘Dream Green’, also won Best Trade Show Display in the American Corporate Identity Awards.
Dream Green, Award winning portable exhibition display stand by Nomadic Display
Source: Exhibitor News Network
The rise of social media has changed the landscape of marketing, and event marketing is no different. Facebook’s invitiation facility and the event listing section on Linkedin, along with Twitter’s meatoric rise in popularity in the last few months mean that you would be crazy not to use these varied media to publicise your event to a huge audience, for FREE. What’s more, the instant-ness of applications such as Twitter for i-phone means that attendees are marketing and publicising events for you, in real-time! UK based events website TSNN.co.uk are running a free webinar this month to guide you through the process of harnessing social media to market your event. And InfluentialMarketingBlog have a great post on how you or or your guest can utilise Twitter during an event to connect with those not in attendance or gain instant, online PR for your event. Check out Scott Monty’s blog for an insight into the variety of markets which can be reached through these channels, from Generation Y-ers to ‘Mommy bloggers’!
Earlier this month the European Foundation for the Improvement of Living and Working Conditions held their ‘Living and Working in Europe Event‘ at the European Parliament. Applied Signs & Display’s involvement was to produce and set up various portable displays at the parliament buildings in Brussels.
Topics covered at the event included migration, flexicurity, active aging and working time.
This was an impressive job which used the space and light of the building well, and by all accounts it was fun to set up too (especially for the alpinists who hung the hanging signs!).
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December ‘07
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December ‘08
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… without sacrificing your success at the event.
1) Take a smaller space at the exhibition and maximise your impact with extra lighting, which has been shown to increase awareness of your display by 30 to 50 percent. Lighting can be hired from just €50 per event.
2) Another way to maximise your presence even in a small display space is to use some movement. Exhibitor Online claims that people are naturally drawn to moving objects such as product demonstrations, gobos and spinning signs.
3) Save shipping costs by choosing the lightest possible stand material – Aluminium weighs just 25% what timber or laminate weighs.
4) For a multi-panel stand, include one complimentary-colour panel at the design stage which can be replaced in future without worrying about colour-matching with the rest of the panels. You may not plan to change a panel now but a many exhibitors will have new product or event to promote over the years, and will save by replacing just one panel rather than reprinting the entire set.
5) If you want to impress your competitors and potential clients with a new stand at each event, hiring will greatly reduce your costs. You can have an L-shaped stand at one event, an S-shaped stand at the next, a plasma display at another, and if you and your designers are clever you might not need to purchase new graphics each time. This will also rule out any storage problems or costs.
6) Remember that theft can be a problem at trade shows and protect your valuables accordingly. Investing in some lockable equipment and security cables for larger items with save money in the long run. Keeping expensive products and samples on display inside your space will keep them secure and entice clients to enter your booth.
7) Look after your display equipment. Avoid dropping any hardware as this can loosen screws and springs, and cause chips or cracks which age the stand. Graphic elements are the most vulnerable part of your display so follow guidelines for maintaining graphic panels to keep them looking fresh and professional. You will get years and years of use from your display with proper care.
If you use a set up service, plan ahead to allow the fitters plenty of time to set up, at a time that suits them. If access is only available after hours, or you organise this service at the last minute, you may have to pay overtime fees increasing your overall cost. The same applies to graphic design & production charges.
9) Buy a display system or stand with a decent warranty, and one that can be mended in your home country to save time and shipping costs.
10) Buy a stand that is made of connecting parts or components - you can learn to set these up yourself, saving on set up fees, and each can be replaced separately if needs be, saving you a fortune compared to replacing an entire single-piece display.
11) If you are looking for a bigger or newer display, use your existing elements as a base. With a skillful exhibit company, you can reuse, revamp, upgrade or disguise your existing equipment in a whole new display, at a fraction of the cost of starting from scratch. (Especially true if you have invested in quality items to begin with).
12) Re-use what you have in terms of graphics also. When getting new design work done, check your existing files and artwork for high resolution images, logos and backgrounds that can be reused, tweaked and incorporated into your new design. In the hands of an experienced designer, these can be transformed into something totally new, and providing these elements will save you on stock photography and redrawing fees. If you are unsure about what can be used, send everything you have to your designer to sort through.
Two of the areas integral to exhibiting are often over looked – the ‘before’ and the ‘after’. Companies are often quite gung-ho about exhibiting, and when they are at the show, they often do a very good job and fulfill their targets regarding prospects, leads, sales etc. However, there may be a lack of planning – sometimes the decision to exhibit is taken at a late stage, so time for planning was sacrificed. Sometimes there isn’t sufficient time to order the display stand you want, so you sacrifice the look or your space. Sometimes we are just so eager to get going and meet the right people that we don’t set out clear, quantifiable goals and targets. And oftentimes we are so shattered and relieved when the show is over, or busy fielding sales enquiries and gearing up for the next one, the last thing we are about to do is analyse in depth our experience at that tradeshow.
The Center for Exhibition Industry Research realises this, and they have a provided a free, onlinhe resource to help exhibtors with both planning and analysis before and after shows. Their website provides what they call the ‘ROI Toolkit’. The name is important – this tool is going to help you ascertain the Return On Investment you get from exhibiting, and this the crux of your experience at the show. Was it worth the time and money invested? What worked and what didn’t? What will we do differently next time? How will we go about implementing these changes? Essential questions to ask. Check out the ROI Toolkit to explore this tool.
As suppliers of Portable Displays to numerous regular Plan Expo exhibitors, including:
Quinn
Kingspan
Henco Group
Contach Accessories
Easy Screed
Gerkros Heating Technology
Gypsum Industries
Bord Gais
Health and Safety Authority
Incontrol House Automation
Schneider Electric
Moy Isover
Newbridge Metal
Sustainable Energy Ireland
among others, we are in the perfect position to give you a preview of the upcoming Plan Expo ‘08 event in the RDS. This show, taking place from the 4th to the 6th November, is in its 26th year, and is a perennially popular fixture in the construction industry’s calendar. This year it will feature the Irish Home Builders Association Business Seminar and the EcoBuild sub-show, focusing on sustainable energy.
The trend in Display Stands at Plan Expo has, for many years now, been 
towards stands with considerable height, and stands with attractive, robust aluminium elements. Longer extrusions can be used to to ensure that your display is seen above the masses of people and traditional displays, and custom finials can be used to make sure that your corporate colours or logo is clearly on display.
Another display element growing in popularity is plasma screens and moving or revolving elements which grab the eye. Using modular displays these items can easily be incorporated into even the smallest display, and the beauty is that these stands are fully modular and reconfigurable so if your next exhibtion space is larger, smaller or a different shape your stand can be adapted to suit. This display hardware is available to buy and hire so there is no need to sacrifice impact for budgetary reasons.
If you have any questions about exhibiting at Plan Expo ‘08 don’t hesitate to contact us by phone or email.
