1) Take a smaller space at the exhibition and maximise your impact with extra lighting, which has been shown to increase awareness of your display by 30 to 50 percent. Lighting can be hired from just €50 per event.

2) Another way to maximise your presence even in a small display space is to use some movement. Exhibitor Online claims that people are naturally drawn to moving objects such as product demonstrations, gobos and spinning signs.

3) Save shipping costs by choosing the lightest possible stand material – Aluminium weighs just 25% what timber or laminate weighs.

4) For a multi-panel stand, include one complimentary-colour panel at the design stage which can be replaced in future without worrying about colour-matching with the rest of the panels. You may not plan to change a panel now but a many exhibitors will have new product or event to promote over the years, and will save by replacing just one panel rather than reprinting the entire set.

5) If you want to impress your competitors and potential clients with a new stand at each event, hiring will greatly reduce your costs. You can have an L-shaped stand at one event, an S-shaped stand at the next, a plasma display at another, and if you and your designers are clever you might not need to purchase new graphics each time. This will also rule out any storage problems or costs.

6) Remember that theft can be a problem at trade shows and protect your valuables accordingly. Investing in some lockable equipment and security cables for larger items with save money in the long run. Keeping expensive products and samples on display inside your space will keep them secure and entice clients to enter your booth.

7) Look after your display equipment. Avoid dropping any hardware as this can loosen screws and springs, and cause chips or cracks which age the stand. Graphic elements are the most vulnerable part of your display so follow guidelines for maintaining graphic panels to keep them looking fresh and professional. You will get years and years of use from your display with proper care.

If you use a set up service, plan ahead to allow the fitters plenty of time to set up, at a time that suits them. If access is only available after hours, or you organise this service at the last minute, you may have to pay overtime fees increasing your overall cost. The same applies to graphic design & production charges.

9) Buy a display system or stand with a decent warranty, and one that can be mended in your home country to save time and shipping costs.

10) Buy a stand that is made of connecting parts or components - you can learn to set these up yourself, saving on set up fees, and each can be replaced separately if needs be, saving you a fortune compared to replacing an entire single-piece display.

11) If you are looking for a bigger or newer display, use your existing elements as a base. With a skillful exhibit company, you can reuse, revamp, upgrade or disguise your existing equipment in a whole new display, at a fraction of the cost of starting from scratch. (Especially true if you have invested in quality items to begin with).

12) Re-use what you have in terms of graphics also. When getting new design work done, check your existing files and artwork for high resolution images, logos and backgrounds that can be reused, tweaked and incorporated into your new design. In the hands of an experienced designer, these can be transformed into something totally new, and providing these elements will save you on stock photography and redrawing fees. If you are unsure about what can be used, send everything you have to your designer to sort through.

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Quinn
Kingspan
Henco Group
Contach Accessories
Easy Screed
Gerkros Heating Technology
Gypsum Industries
Bord Gais
Health and Safety Authority
Incontrol House Automation
Schneider Electric
Moy Isover
Newbridge Metal
Sustainable Energy Ireland

among others, we are in the perfect position to give you a preview of the upcoming Plan Expo ’08 event in the RDS. This show, taking place from the 4th to the 6th November, is in its 26th year, and is a perennially popular fixture in the construction industry’s calendar. This year it will feature the Irish Home Builders Association Business Seminar and the EcoBuild sub-show, focusing on sustainable energy.

The trend in Display Stands at Plan Expo has, for many years now, been towards stands with considerable height, and stands with attractive, robust aluminium elements. Longer extrusions can be used to to ensure that your display is seen above the masses of people and traditional displays, and custom finials can be used to make sure that your corporate colours or logo is clearly on display.

Another display element growing in popularity is plasma screens and moving or revolving elements which grab the eye. Using modular displays these items can easily be incorporated into even the smallest display, and the beauty is that these stands are fully modular and reconfigurable so if your next exhibtion space is larger, smaller or a different shape your stand can be adapted to suit. This display hardware is available to buy and hire so there is no need to sacrifice impact for budgetary reasons.

If you have any questions about exhibiting at Plan Expo ’08 don’t hesitate to contact us by phone or email.

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Search Filters include:
- Size: From 3m to 12m Plus
- Shape: Inline Stands, Island Stands, Peninsula Stands, as well as Counters, Kiosks and Others
- Minimum & Maximum Price
- Add-ons/Features Including: Height up to 4.87m., Backlighting, Lockable Conference, Storage or Meeting Area, Computer Workstation & Product Display

If you have any questions at all about using these facilities, don’t hestitate to contact us on 01 8712300 or info@appliedsigns.ie.

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