July 30th, 2009
Nomadic Display have picked up a prestigious Green/Sustainable Design Award in the American Corporate Identity Awards. The win was especially precious for Nomadic Display, as they beat entries from wide range of media traditionally thought to be more environmentally friendly than exhibiting, including advertising and collateral.
Made from renewable/recyclable bamboo, 100% post-consumer waste/100% recyclable laminates, 100% post-consumer waste/100% recyclable carpet, and 100% recyclable celtic cloth/water based ink graphics, this display is a result of Nomadic’s long-standing efforts to create the ‘green’-est display stands possible: Even standard Nomadic Display portable stands adhere to sound standards:
- All Aluminum pop up frames and components are fabricated with 80% post-consumer recycled content
- Velcro®-compatible fabrics contain polyester made from 100% certified, post-consumer recycled plastic bottles.
- Reduced its company-wide consumption of paper for communications, transactions, management, and record-keeping systems by half in the past year.
- Promotional materials are printed on 100% recycled, elemental chlorine-free paper products certified by the international Forest Stewardship Council (FSC).
The winning exhibit, named ‘Dream Green’, also won Best Trade Show Display in the American Corporate Identity Awards.
Dream Green, Award winning portable exhibition display stand by Nomadic Display
Source: Exhibitor News Network
Further Details of Nomadic Display’s Environmental Policy
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July 28th, 2009
Believe it or not Summer is in full swing and this means festivals, outdoor events and fun gatherings of every type taking place all over the country. Events diverse as the Temple Bar Chocolate Festival, The Ukulele Hooley Festival and The Mexican Food Festival will combine with old favourites such as Electric Picnic and the Dun Laoghaire Festival of World Cultures to entice us out into the changeable weather for some Summery fun.
With so many consumers milling around in festive humour these events provide a super opportunity for brands to sponsors these events, or for vendors to attract visitors to their area. Yet the very circumstances that make these events so attractive for promotion and marketing make them a little tricky too: the more people there to catch glimpse of your brand, product or message, the harder it is to stand out and be seen. What’s more, the outdoor and temporary nature of festivals and the like presents a challenge – what portable products are sturdy enough for outdoor use, yet tall enough to be seen, and pretty/funky/adaptable enough to uphold your corporate image?
Well here are a few options proving popular at the moment:
Portable Flags
Whether Teardrop shape, Feather shape, or Traditional rectangular, Portable Flags and Poles are a must have for outdoor and indoor events a like. A great investment buy and available from 2m to 5.5m tall, in glorious digitally printed full colour to photographic quality.
Giantpole portable flags and flagpoles - up to 5.4m tall
IIB Teardrop Portable Flags - perfect for festivals and outdoor events
Outdoor Banner Stands
Like their indoor counterparts, Outdoor Banner Stands are convenient, versatile and eye catching. Panels are outdoor grade PVC vinyl with digital print and can be interchanged for years and years of future events. Like Portable Flags and Flagpoles, these can be used inside and out.
Outdoor Banner Stand - portable outdoor sign/display
Branding Your Tent/Kiosk/Trailer
And what if the organisers have prohibited you from placing free-standing signage or flags around your tent or promotional trailer?
Consider a graphic wrap or adhesive signage: possibilities are much the same as on any vehicle or shop window.
Bacardi Car Wrap - Branding Signage For Vehicles
Reads Window Graphics - Digitally Printed Signage
You will be glad to know that all the above items are rain-proof!
A full list of festivals is available from visitdublin.com
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Posted in Advertising, Banner Stands, Display Stands, Event Planning, Irish Events, Marketing, Pull Up Stands, Signs, Uncategorized | No Comments »
July 23rd, 2009
A heated discussion recently erupted in the office, centering on which businesses within a Shopping Centre/Main Street setting are weathering the recession storm well, and it was suggested that gambling is one of those rare sectors which actually thrives while other businesses flounder due to a bad economy. I had to check this out to settle a point and I though I’d share what I found…
In the US there are reports that casinos are seeing a steady footfall but some customers have cut their spend by up to 50%. In Vegas for example, casino gambling is said to have fallen 15% last year, and shares in the MGM Mirage and Las Vegas Sands fell 95% in the year to March. Lotteries in the US report a fall in the region of 5% – so it seems that consumers in the lottery habit are more reluctant to change their ways.
Back home in Ireland, it would be reasonable to assume that, given our extreme difficulties compared to international trends, our gambling indutry may be feeling more of an impact. Indeed as early as July 2008, The Irish Examiner reported that Bookmakers takings were down 17% on the previous year. The tote’s figures also declined but by a smaller amount, down €279000 to 25.7 million.
In the case of arcade gambling, Pachinko, the wildly popular slot/pinball game found on every Japanese street corner, positively thrived in the 1990s recession there, and evidence suggests that despite a 12% contraction in the Japanese Economy in the final quarter of last year, Pachinko takings rose by .5% in the same period, and by .9% this January alone.
So perhaps gambling is not the worst business to be in at the minute. But what are the other industries thought to buck the trend in a recession?
Some are predictable, such as:
- Second Hand Selling
- Debt Collection Agencies
- Repair Services
- DIY supliers
- Education and Retraining/Reskilling services
- Healthcare & Counselling
Some seem less obvious though:
- Video Games – perhaps because people are staying in to save cash – I have heard that takeaways and DVD rental is booming but the video games one is news to me!
- Ultra Luxury Items – the thinking is that the ultra-gazillionaires who buy these items are not necessarily affected by the recession, so private jets and private islands etc. are still in demand
- Motor Vehicle Towing – perhaps people skimp on maintaining and servicing their cars so they suffer more breakdowns
- Self Storage – people downsizing their homes need to store their belongings until things pick up
Read the full lists here, here and here and let me know your thoughts.
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